WINNING ISN’T NORMAL®
In an athletic age where perfection, though unattainable, is the goal; the training of the mind plays an important everyday part in an athlete's pursuit of success. WINNING ISN’T NORMAL presents some unique and helpful ways to approach the ups and downs encountered in the "pleasures of training" and competition.
Although written for swimmers, WINNING ISN’T NORMAL deals with many issues that similarly occur in all sports. This book will help all of us, coaches and athletes, in our quest to succeed at the highest level possible.
Keith's background in sports psychology, swimming and coaching allows for a special insight into the challenge of sport, which all of us face everyday and would like to meet with improved skill. That special insight is apparent in this book.
I think reading WINNING ISN’T NORMAL is a necessity.
— Eddie Reese, UT Austin Men's Head Swim Coach, U.S. Olympic Team Head Coach ‘92, ‘04, ‘08
Small but powerful. I have bought dozens of copies of this to give to friends and family. It's simple but great for adults or anyone wanting to think about motivation differently.
— Jan G. Vanderlinden
Outstanding simple book I have shared with world class swimmers and those who wish to be.
— Steve Friederang, Owner, CoachUp & Tropical Penguin. President, Talent Code Academy
Great book- great ideas!
— Ted Engelking
A good mental preparation for competition. Easy to read.
— Sheila CV.
Great! Great book for anyone who wants to understand mental toughness.
PSYCHOLOGY FOR SWIMMERS
Replace the word ‘swimmer’ with ‘runner’ and you’ve got your Runners’ book.
— Runner’s World
Psychology for Swimmers offers no gimmicks or magic solutions, but rather, it provides an excellent blueprint for those trying to master the psychological pill within and strive for excellence in sport.
— Journal Of Sports Psychology
Psychology for Swimmers could just as easily apply to any sport, or any endeavor in which improving performance is desired.
— Austin American-Statesman
It’s great . . . I unreservedly recommend this book for every swimmer who wants to get the most out of his or her training and perform well in meets.
— Swimmers Magazine
I recommend the book without reservation and with complete enthusiasm to all of my colleagues and their swimmers. It is simply a fine, clear and useful book.
— Swimming World Magazine
Psychology for Swimmers by Dr. Keith Bell, is just what it purports to be, as basic guide for competitors and coaches, designed to maximize performance. The book is both interesting and enlightening.
— International Swimmer Magazine
Way, way back in 1983 I attended a two week long competitive training camp for swimmers hosted by Kenyon College in Ohio. Dr. Bell was the residing sports psychologist at the camp and was the reason I chose this camp over many others that didn't yet offer a sports psychology component . The training and Dr. Bell exceeded my expectations. 33 years after the camp I still draw from my experiences training at Kenyon College and the things I learned from Dr. Bell. I'm still a competitive masters swimmer at the age of 51. I apply the teachings from this book, not only to my swimming, but to my career and to life. I read that Dr. Bell, who also is still a very competitive swimmer, recently passed a milestone of swimming 10,000 consecutive days. Yes, that's 27.4 years of swimming each and every day. 33 years ago I left Kenyon College with a signed copy of Nuts and Bolts for Swimmers (which I have since passed on to a deserved young swimmer some years ago). When I read of Dr.Bell's achievement of perseverance, I was inspired to replace my copy of this simply profound book. It is everything I remembered it to be. Thank you Dr. Keith Bell for an inspiring book that has kept me going for 33 years and counting.
— Coach Dave Loeffler
For the serious athlete. Great ways to work through the dead mental zone.
— Janey Mack
Five Stars. Very helpful to a swimmer with race anxiety!
— Laura Luevano
Psychology for the struggling swimmer. The Nut's and Bolt's is a great book for the aspiring swimmer. This book includes tips about how to keep yourself on track in training and the psychological aspects of swimming. I would recommend it to any swimmer who is having difficulty keeping their goals in sight. This book helps swimmers to understand they are not the only ones feeling the pressure and the psychological strains involved in swimming at a higher level. This is also great for coaches who are having a hard time motivating their swimmers. It gives ideas and advice to swimmers and coaches alike and I would recommend it full heartedly to any swimmer or swim coach.
TARGET ON GOLD
WOW, as timely now as it was when 1st penned. From a former Kenyon College collegiate swimmer to a certified Psychologist, Dr. Bell did his sport. Those who take time to read his works including; Winning isn't Normal, & Dr. Keith Bell on the Nuts & Bolts of Pychology for Swimmers will enjoy a great collection for the "mental " side of one's training. I used them all with my high school & age group teams when they came out & now I'm getting requests by my former swimmer's for their kids.
— Coach Jim Starrett
I read your latest book: Coaching Excellence. In my opinion, it's your best one yet. Outstanding!
— Monty Hopkins, Coach
Keith's Seminar on Coaching Excellence was the hallmark of my coaching career.
— Gail Pebworth, Asst. Athletic Director & Head Swim Coach, Wabash College
The Swim To Win PLAYBOOK
I used The Swim to Win Playbook to help me prepare for countless games and practices throughout my career as a tight end in the Big Ten and the National Football League. Dr. Bell's book transformed the way I approached the game mentally and helped me set goals, relax, and play to win. Dr. Bell's writing was a huge part of my success as a football player, particularly in the NFL, where the competition was the most intense. A great read for athletes of all ages and sports who want to take their preparation and performance to the next level.
— Kyle Adams, Former NFL player
The PORSCHE of mental skills training manuals.
— Tom Johnson, 7-time Canadian Olympic coach
For those who want to get the extra edge on the competition.
— Amy VanDyken, Olympic Quadruple Gold Medalist
The Swim To Win PLAYBOOK is Awesome! Every swimmer in America should have one, for himself and for the future of American Swimming.
— Josh Davis, Olympic Triple Gold Medalist
This short course season I introduced Dr. Bell's book: The Swim To Win PLAYBOOK into my high school group's training program. Our year-end results showed the impact of the mental training program: 100% lifetime bests from the group. I know that The Swim To Win PLAYBOOK had a lot to do with this. I would urge other swimmers to get on the bandwagon and learn how to 'play' swimming. It works!
— Mark Elley, Head Coach, San Antonio Wave
There are many celebrities I admire, but I admire you the most and there are many reasons for that. In The Swim To Win PLAYBOOK all the challenges are given and you teach us how to solve each problem in different ways. Hilarious and serious ways, both are fine you told me in the book. Besides that, Winning Isn't Normal and Target on Gold taught me a lot of things. You gave a seminar to us at Rose Bowl Aquatics and my speed changed in all strokes. Thank you very much.
— Min Lee, Swimmer, Rose Bowl Aquatics
When I first came to Dr. Bell, I remember I was not enjoying swimming the way I had when I first started competitive swimming. After an hour session, he prescribed The Swim To Win PLAYBOOK for my problem, and after completing the first three exercises, I could already feel so much enjoyment for the sport returning with every day. Not to mention, I was hooked on the games! I have encouraged my friends to use the PLAYBOOK, and all claim to have a greater feel for the sport. I love it!
— Jonathan Lane, Swimmer, San Antonio Wave
Keith Bell writes in a way that swimmers can relate and was a helpful book to our swimmer, who continued through high school and 4 years of college. Good insight.
The PARENT'S GUIDE
The one book every coach will want his swimmers' parents to read. The one book every swimmer will want his parents to read. The one book every swimming parent will want to read.
— Coach Bill Thompson, San Jose Aquatics
I'm getting them for all the families on my team....kind of puts swimming in the right perspective.
— Coach Brian Hindson, Noblesville Aquatics
This is an excellent book for parents that are new to having a child that swims on a team. It was exactly what I was looking for. It helps you understand the pressures and excitement that go along with competitive swimming.
— L. Hallinan
The PARENT'S GUIDE by Dr. Keith Bell | “In Review” by Coach Bill Thompson, San Jose Aquatics
Swimming World & Junior Swimmer, Oct. 2001
Does your swim team offer a parent handbook? Do you need guidance for new, well-intentioned parents and coaches? Check out The Parent's Guide to the Proper Psychological Care and Feeding of the Competitive Swimmer." Don't let the title scare you; the book is a quick read with 80 pages of important, useful information.
The paperback edition contains large print with paragraphs of three to six sentences. At the beginning of most chapters, the key points are listed, followed by sub-headings. Each paragraph contains a detailed explanation in easy-to-understand terms.
Dr. Bell's style of writing is easy to read. It took just a little more than an hour to finish reading the book. The book is divided into five parts with 12 chapters:
An appendix is also included, entitled, "Ten Rules by which to Parent Your Swimmer.
The title of the book caught my eye because of several attempts on my own to begin creating a comprehensive handbook for new member parents. "The Parent's Guide" has done the job for me. I scrutinized every paragraph and chapter, looking for something with which to disagree. The information and suggestions contained will make better swim parents and better swim coaches.
The book begins with a celebration of the many benefits of competitive swimming for all children and adults. Dr. Bell repeatedly hits the mark, illustrating how swimming builds physical, psychological, emotional and even spiritual strength. Readers will be guided to appreciate "playing the game" with winning as the objective. Have fun while striving for excellence.
Parents and coaches who want to maximize the time, effort and cost of swimming will start off on "the right foot" by reading "The Parent's Guide" Support for the team and coach, sportsmanship and good communication skills are critical ingredients for a successful career in swimming. Real situations are described to help readers avoid sending mixed messages.
Rules for positive behavior and choosing the right team are expertly explained with good humor.
Some adults need to "hear it from an expert" other than the coach. "The Parent's Guide" to the Proper Psychological Care and Feeding of the Competitive Swimmer" will answer the call.
WHAT IT TAKES: The ABC's of Excelling (TEMPORARILY OUT OF STOCK)
It's a book every good marketing and sales vice president will want to read and then share with their staffs.
— Bill Deeter, CEO, Deeter & Associates
Dr. Keith Bell has written an easily read prescription containing over 165 words of wisdom, a dose for every other day of the year, that will enhance individual incentive and zip to achieve excellence.
— Robert Voy, M.D., former chief medical officer for the USOC
I enjoyed this book so much that I have decided to make use of it for many years to come. Each day after changing the Far Side calendar at work, I will take one or two of Dr. Bell's inspirational dictums to heart, using them not only in swimming but also for personal growth and career development.
— Wayne McCauley, SWIM Magazine
As the owner of a small business, the need to excel is present everyday. I have found Dr. Bell's advice to be inspirational, motivating and reassuring. It helps me succeed in the face of many obstacles.
— Bruce Meleski, President, Body Logic Corporation
Not only enjoyable to read, WHAT IT TAKES: The ABC's of Excelling is packed with both useful insights and pithy quotables. I find this book of special value to my MBA students as they strive for excellence and well-functioning teams.
— Gary Cadenhead, Sr. Lecturer in Entrepreneurship, The University of Texas at Austin Business School
I found it a compendium of thought provoking information formatted in such a way as to continually hold the reader's attention.
— Stephen Ducoff, Executive Director, Colorado Springs Sports Corp.