WINNING ISN’T NORMAL®
"In an athletic age where perfection, though unattainable, is the goal; the training of the mind plays an important everyday part in an athlete's pursuit of success. WINNING ISN’T NORMAL presents some unique and helpful ways to approach the ups and downs encountered in the "pleasures of training" and competition.
Although written for swimmers, WINNING ISN’T NORMAL deals with many issues that similarly occur in all sports. This book will help all of us, coaches and athletes, in our quest to succeed at the highest level possible.
Keith's background in sports psychology, swimming and coaching allows for a special insight into the challenge of sport, which all of us face everyday and would like to meet with improved skill. That special insight is apparent in this book.
I think reading WINNING ISN’T NORMAL is a necessity."
— Eddie Reese, UT Austin Men's Head Swim Coach, U.S. Olympic Team Head Coach ‘92, ‘04, ‘08
PSYCHOLOGY FOR SWIMMERS
“Replace the word ‘swimmer’ with ‘runner’ and you’ve got your Runners’ book.”
— Runner’s World
“PSYCHOLOGY FOR SWIMMERS offers no gimmicks or magic solutions, but rather, it provides an excellent blueprint for those trying to master the psychological pill within and strive for excellence in sport.”
— Journal Of Sports Psychology
“PSYCHOLOGY FOR SWIMMERS could just as easily apply to any sport, or any endeavor in which improving performance is desired.”
— Austin American-Statesman
“It’s great . . . I unreservedly recommend this book for every swimmer who wants to get the most out of his or her training and perform well in meets.”
— Swimmers Magazine
“I recommend the book without reservation and with complete enthusiasm to all of my colleagues and their swimmers. It is simply a fine, clear and useful book.”
— Swimming World Magazine
“PSYCHOLOGY FOR SWIMMERS by Dr. Keith Bell, is just what it purports to be, as basic guide for competitors and coaches, designed to maximize performance. The book is both interesting and enlightening.”
— International Swimmer Magazine
The Parent's Guide
“The one book every coach will want his swimmers' parents to read. The one book every swimmer will want his parents to read. The one book every swimming parent will want to read.” — Coach Bill Thompson, San Jose Aquatics
"I read your letest book "Coaching Excellence." In my opinion, it's your best one yet. Outstanding!"
— Monty Hopkins, Coach
"Keith's Seminar on Coaching Excellence was the hallmark of my coaching career."
— Gail Pebworth, Asst. Athletic Director & Head Swim Coach, Wabash College
The Swim To Win PLAYBOOK
"The PORSCHE of mental skills training manuals."
— Tom Johnson, 7-time Canadian Olympic coach
"For those who want to get the extra edge on the competition."
— Amy VanDyken, Olympic Quadruple Gold Medalist
"The The Swim To Win PLAYBOOK is Awesome! Every swimmer in America should have one, for himself and for the future of American Swimming."
— Josh Davis, Olympic Triple Gold Medalist
"This short course season I introduced Dr. Bell's book: The Swim To Win PLAYBOOK into my high school group's training program. Our year-end results showed the impact of the mental training program: 100% lifetime bests from the group. I know that The Swim To Win PLAYBOOK had a lot to do with this. I would urge other swimmers to get on the bandwagon and learn how to 'play' swimming. It works!"
— Mark Elley, Head Coach, San Antonio Wave
"There are many celebrities I admire, but I admire you the most and there are many reasons for that. In The Swim To Win PLAYBOOK all the challenges are given and you teach us how to solve each problem in different ways. Hilarious and serious ways, both are fine you told me in the book. Besides that, Winning Isn't Normal and Target on Gold taught me a lot of things. You gave a seminar to us at Rose Bowl Aquatics and my speed changed in all strokes. Thank you very much."
— Min Lee, Swimmer, Rose Bowl Aquatics
"When I first came to Dr. Bell, I remember I ws not enjoying swimming the way I had when I first started competitive swimming. After an hour session, he prescribed The Swim To Win PLAYBOOK for my problem, and after completing the first three exercises, I could already feel so much enjoyment for the sport returning with every day. Not to mention, I was hooked on the games! I have encouraged my friends to use the PLAYBOOK, and all claim to have a greater feel for the sport. I love it!"
— Jonathan Lane, Swimmer, San Antonio Wave
The Parent's Guide by Dr. Keith Bell | “In Review” by Coach Bill Thompson, San Jose Aquatics _
Swimming World & Junior Swimmer, Oct. 2001
Does your swim team offer a parent handbook? Do you need guidance for new, well-intentioned parents and coaches? Check out "The Parent's Guide to the Proper Psychological Care and Feeding of the Competitive Swimmer." Don't let the title scare you; the book is a quick read with 80 pages of important, useful information.
The paperback edition contains large print with paragraphs of three to six sentences. At the beginning of most chapters, the key points are listed, followed by sub-headings. Each paragraph contains a detailed explanation in easy-to-understand terms.
Dr. Bell's style of writing is easy to read. It took just a little more than an hour to finish reading the book. The book is divided into five parts with 12 chapters:
An appendix is also included, entitled, "Ten Rules by which to Parent Your Swimmer."
The title of the book caught my eye because of several attempts on my own to begin creating a comprehensive handbook for new member parents. "The Parent's Guide" has done the job for me. I scrutinized every paragraph and chapter, looking for something with which to disagree. The information and suggestions contained will make better swim parents and better swim coaches.
The book begins with a celebration of the many benefits of competitive swimming for all children and adults. Dr. Bell repeatedly hits the mark, illustrating how swimming builds physical, psychological, emotional and even spiritual strength. Readers will be guided to appreciate "playing the game" with winning as the objective. Have fun while striving for excellence.
Parents and coaches who want to maximize the time, effort and cost of swimming will start off on "the right foot" by reading "The Parent's Guide." Support for the team and coach, sportsmanship and good communication skills are critical ingredients for a successful career in swimming. Real situations are described to help readers avoid sending mixed messages.
Rules for positive behavior and choosing the right team are expertly explained with good humor.
Some adults need to "hear it from an expert" other than the coach. "The Parent's Guide to the Proper Psychological Care and Feeding of the Competitive Swimmer" will answer the call.