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WINNING ISN'T NORMAL®
$24.95
This timeless bestseller was built around Dr. Bell's creative, hugely-popular, passage: Winning Isn't Normal® with examples and related ideas that motivate the reader to do what it takes to win and to make the pursuit of excellence fun. Comprised of short easily-read and easily-applied sections, this book bursts with wisdom in order to prepare the reader for optimal performance, taking charge, creating a winning environment, un-limiting, and more. The strategies are readily applied to any sport, as well as business, performing arts, or most any endeavor. 72 pages.
The Nuts & Bolts of PSYCHOLOGY FOR SWIMMERS
$24.95
Winning Isn't Normal® Series Book by Dr. Keith Bell
Referred to as "the bible of sports psychology for swimmers," this classic bestseller, comprised of short, easy-to-read, easily-applied sections, offers the reader ideas for training better, enjoyment of training, competing more effectively, and applying winning strategies. The Austin American-Statesman reports: "Psychology for Swimmers could just as easily apply to any sport or any endeavor in which improving performance is desired" and Runner's World concurs, stating: "Replace the word 'swimmer' with 'runner' and you've got your runner's book." 72 pages.
Buy the iBook here on iPhone, iPad, or Mac.
Referred to as "the bible of sports psychology for swimmers," this classic bestseller, comprised of short, easy-to-read, easily-applied sections, offers the reader ideas for training better, enjoyment of training, competing more effectively, and applying winning strategies. The Austin American-Statesman reports: "Psychology for Swimmers could just as easily apply to any sport or any endeavor in which improving performance is desired" and Runner's World concurs, stating: "Replace the word 'swimmer' with 'runner' and you've got your runner's book." 72 pages.
Buy the iBook here on iPhone, iPad, or Mac.
TARGET ON GOLD: Goal Setting for Swimmers & Other Kinds of People
$24.95
Winning Isn't Normal® Series Book by Dr. Keith Bell
"Goals are merely excuses for the games. They allow you to play. They bring meaning and excitement to the game of life. A goal provides opportunity for involvement. The better formed the goal and the more highly valued it is, the more complete the immersion in its pursuit. A total absorption in the quest gets you truly engaged in life, feeling alive, performing better, reaping the rewards and squeezing out every drop of meaning life has to offer." — Dr. Keith Bell, Target on Gold
Buy the iBook here on iPhone, iPad, or Mac.
"Goals are merely excuses for the games. They allow you to play. They bring meaning and excitement to the game of life. A goal provides opportunity for involvement. The better formed the goal and the more highly valued it is, the more complete the immersion in its pursuit. A total absorption in the quest gets you truly engaged in life, feeling alive, performing better, reaping the rewards and squeezing out every drop of meaning life has to offer." — Dr. Keith Bell, Target on Gold
Buy the iBook here on iPhone, iPad, or Mac.
76 RULES for Outperforming the Competition
$24.95
Winning Isn't Normal® Series Book by Dr. Keith Bell
Internationally known performance expert, Dr. Keith Bell, presents 76 rules that comprise a philosophy for excellence. Here is a system of principles devised to take you on the richest and most meaningful ride to outperforming the competition, winning life’s individual games, and enjoying all of your pursuits.
Internationally known performance expert, Dr. Keith Bell, presents 76 rules that comprise a philosophy for excellence. Here is a system of principles devised to take you on the richest and most meaningful ride to outperforming the competition, winning life’s individual games, and enjoying all of your pursuits.
THE PARENT'S GUIDE to the Proper Psychological Care & Feeding of the Competitive Swimmer
$24.95
Winning Isn't Normal® Series Book by Dr. Keith Bell
PARENTS — here is the ultimate guide to what to do to help your child get the most out of his competitive swimming experience. Learn why swimming is the best choice for your child, what to expect from a team, the coach, your swimmer, and the sport. Practical advice in a quick, easy, enjoyable read.
PARENTS — here is the ultimate guide to what to do to help your child get the most out of his competitive swimming experience. Learn why swimming is the best choice for your child, what to expect from a team, the coach, your swimmer, and the sport. Practical advice in a quick, easy, enjoyable read.
COACHING EXCELLENCE
$29.95
Winning Isn't Normal® Series Book by Dr. Keith Bell
Maps the path to coaching success. Designed with the busy coach in mind: written in short, easily-digestible sections. For coaches who want to excel at coaching athletes to excellence. 154 pages.
Maps the path to coaching success. Designed with the busy coach in mind: written in short, easily-digestible sections. For coaches who want to excel at coaching athletes to excellence. 154 pages.
THE SWIM TO WIN PLAYBOOK
$39.95
More than 150 games, drills, and quizzes designed to foster competitive swimming excellence and enjoyment. Complete with sample plays from Olympic quadruple gold medalist, Amy Van Dyken, and Olympic triple gold medalists, Sandy Neilson-Bell and Josh Davis. This book will help swimmers to play their way to victory. Great for mental skills training for the entire team. 256 pages. Workbook.
Winning Isn't Normal® (Passage on back)
$19.95
The Winning Isn't Normal® shirt imprint is excerpted from the book:
Winning Isn't Normal®
Winning Isn't Normal®
Short-Sleeve Unisex T-Shirt
$20.00 - $25.00
This t-shirt is everything you've dreamed of and more. It feels soft and lightweight, with the right amount of stretch. It's comfortable and flattering for both men and women.
• 100% combed and ring-spun cotton (heather colors contain polyester)
• Fabric weight: 4.2 oz (142 g/m2)
• Shoulder-to-shoulder taping
• Side-seamed
• 100% combed and ring-spun cotton (heather colors contain polyester)
• Fabric weight: 4.2 oz (142 g/m2)
• Shoulder-to-shoulder taping
• Side-seamed
