WINNING ISN'T NORMAL™
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  • Contact
  • Shop
    • Books
    • T-Shirts
    • Posters
    • Strive Training App
    • Swim Parent App
  • Performance Excellence Services
    • Seminars
    • Private Consultations
    • About Dr. Keith Bell
  • Books
    • Reviews
  • Events
    • Cap 2K
    • Deep Eddy Mile
    • Lake Travis Relay
    • Highland Lakes Challenge
  • Contact
WINNING ISN'T NORMAL™
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Winning Isn't Normal® Series Books

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T-Shirts

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Posters

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WINNING ISN'T NORMAL®

$19.95
This timeless bestseller motivates the reader to do what it takes to win and to make the pursuit of excellence fun. Comprised of short easily-read and easily-applied sections, this book bursts with wisdom in order to prepare the reader for optimal performance, taking charge, creating a winning environment, un-limiting, and more. The strategies are readily applied to any sport, as well as business, performing arts, or most any endeavor. 72 pages.

​Buy the iBook here on iPhone, iPad, or Mac.

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The Nuts & Bolts of PSYCHOLOGY FOR SWIMMERS

$19.95
Winning Isn't Normal® Series Book by Dr. Keith Bell
Referred to as "the bible of sports psychology for swimmers," this classic bestseller, comprised of short, easy-to-read, easily-applied sections, offers the reader ideas for training better, enjoyment of training, competing more effectively, and applying winning strategies. The Austin American-Statesman reports: "Psychology for Swimmers could just as easily apply to any sport or any endeavor in which improving performance is desired" and Runner's World concurs, stating: "Replace the word 'swimmer' with 'runner' and you've got your runner's book." 72 pages.

​Buy the iBook here on iPhone, iPad, or Mac.
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TARGET ON GOLD: Goal Setting for Swimmers & Other Kinds of People

$19.95
Winning Isn't Normal® Series Book by Dr. Keith Bell
"Goals are merely excuses for the games. They allow you to play. They bring meaning and excitement to the game of life. A goal provides opportunity for involvement. The better formed the goal and the more highly valued it is, the more complete the immersion in its pursuit. A total absorption in the quest gets you truly engaged in life, feeling alive, performing better, reaping the rewards and squeezing out every drop of meaning life has to offer." — Dr. Keith Bell, Target on Gold

​Buy the iBook here on iPhone, iPad, or Mac.
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76 RULES for Outperforming the Competition

$19.95
Winning Isn't Normal® Series Book by Dr. Keith Bell
Internationally known performance expert, Dr. Keith Bell, presents 76 rules that comprise a philosophy for excellence.  Here is a system of principles devised to take you on the richest and most meaningful ride to outperforming the competition, winning life’s individual games, and enjoying all of your pursuits.
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THE PARENT'S GUIDE to the Proper Psychological Care & Feeding of the Competitive Swimmer

$19.95
Winning Isn't Normal® Series Book by Dr. Keith Bell
PARENTS — here is the ultimate guide to what to do to help your child get the most out of his competitive swimming experience. Learn why swimming is the best choice for your child, what to expect from a team, the coach, your swimmer, and the sport. Practical advice in a quick, easy, enjoyable read.
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COACHING EXCELLENCE

$24.95
Winning Isn't Normal® Series Book by Dr. Keith Bell
​Maps the path to coaching success. Designed with the busy coach in mind: written in short, easily-digestible sections. For coaches who want to excel at coaching athletes to excellence. 154 pages.
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THE SWIM TO WIN PLAYBOOK

$34.95
More than 150 games, drills, and quizzes designed to foster competitive swimming excellence and enjoyment. Complete with sample plays from Olympic quadruple gold medalist, Amy Van Dyken, and Olympic triple gold medalists, Sandy Neilson-Bell and Josh Davis. This book will help swimmers to play their way to victory. Great for mental skills training for the entire team. 256 pages. Workbook.
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Winning Isn't Normal® (Passage on back)

$19.95
The Winning Isn't Normal® shirt imprint is excerpted from the book:
Winning Isn't Normal®
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Short-Sleeve Unisex T-Shirt

$20.00 - $25.00
This t-shirt is everything you've dreamed of and more. It feels soft and lightweight, with the right amount of stretch. It's comfortable and flattering for both men and women.

• 100% combed and ring-spun cotton (heather colors contain polyester)
• Fabric weight: 4.2 oz (142 g/m2)
• Shoulder-to-shoulder taping
• Side-seamed
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Short-Sleeve T-Shirt

$20.00 - $30.00
This t-shirt makes for a great staple! It has a classic fit (not form-fitting) with a thick cotton fabric.

• 100% cotton (Heather colors contain polyester)
• Fabric weight: 6 oz (203 g/m2)
• Pre-shrunk
• Shoulder-to-shoulder taping
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Winning Isn't Normal® Poster 12x18 [Swimming Photo]

$24.00
12”x18” matte finish poster printed on durable archival paper. Does not include frame. ​​
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10 Rules by which to Parent Your Swimmer Poster 12x18

$24.00
12”x18” matte finish poster printed on durable archival paper. Does not include frame. ​​
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 COPYRIGHT NOTICE: All books, posters, and other items herein are copyrighted works, protected by U.S. & International laws of copyright. In addition "Winning Isn't Normal®" is a registered trademark. The use, in print, electronic, or any other way, of any of this material, in part or whole, requires expressed written permission from the author, Dr. Keith Bell. Attribution alone is not a substitute for the permission to use copyrighted or trademarked work. Nor, does ownership of a physical copy constitute permission for use. For licensing rights contact Dr. Bell at Keel Publications.
If you are interested in sharing a book or poster, please purchase a copy for each recipient. Thank you for respecting this author and the multitude of hours he spent to produce this work.

For licensing rights contact Dr. Bell at Keel Publications. License fees for use of Dr. Bell's literary works are subject to the nature and duration of the use as well as the terms and conditions of the License Agreement.
© Copyright 2017 Keel Publications
P.O. Box 160155 • Austin TX 78716 • (512) 327-1280
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